Free planning tool

Price every decant with the whole bottle in view.

See conservative yield, real selling costs, contribution profit and the price guardrails that keep a promising bottle from becoming an expensive guess.

Describe the bottle

Start with what you pay and how much usable liquid you have.

Plan each decant

Include reserve, process loss, overfill, packaging and postage.

Read the guardrails

Compare profit, break-even, price floor and maximum buy price.

Start here

Bottle and sale

Required

Bottle acquisition price

What you pay for the bottle before tax or inbound shipping.

Selling price per decant

The merchandise price for one advertised decant.

Postage you pay per order

Enter 0 if the buyer or another party covers all postage.

Selling model

Founder stock uses 0% economic platform fee.

Liquid plan

How many decants?

Yield is conservative: fill and process loss are rounded down, reserve stays unsold, and every decant includes its overfill.

Bottle size

Enter a non-negative value.

Starting fill

Enter a non-negative value.

Process loss

Enter a non-negative value.

Reserve

Enter a non-negative value.

Advertised decant

Enter a non-negative value.

Overfill per decant

Enter a non-negative value.

Unit economics

Packaging and target

Consumables per decant

Vial, atomizer, label, tape and protective packaging.

Target margin

Used to solve the minimum selling price and maximum buy price.

Advanced assumptionsTax, order bundling, fees, labor and overheadShow

Acquisition adjustments

Point-of-sale discount

Enter a non-negative value.

Rebate or cashback

Enter a non-negative value.

Inbound shipping

Enter a non-negative value.

Duties and other

Enter a non-negative value.

Purchase tax

Enter a non-negative value.

Orders and selling costs

Shipping charged to buyer

Enter a non-negative value.

Decants per order

Enter a non-negative value.

Consumables per order

Enter a non-negative value.

Other cost per decant

Enter a non-negative value.

Other cost per order

Enter a non-negative value.

Payment fee

Editable; no processor rate is assumed.

Fixed payment fee per order

Enter a non-negative value.

Sales tax

Tax treatment

Enter a non-negative value.

Sales tax rate

Enter a non-negative value.

Is buyer shipping taxable?

Enter a non-negative value.

Labor and overhead

Hourly labor value

Enter a non-negative value.

Batch setup

Enter a non-negative value.

Labor per decant

Enter a non-negative value.

Labor per order

Enter a non-negative value.

Batch overhead

Enter a non-negative value.

Overhead per decant

Enter a non-negative value.

Overhead per order

Enter a non-negative value.

Decision target

Minimum inventory ROI

Optional; leave blank to use margin only.

Target profit basis

Enter a non-negative value.